One of Africa’s most popular tourist destinations alongside Egypt and Tunisia, Morocco is a bubbling pot of culture, flavours, history, and exciting tours that has attracted adventurers and daring desert explorers for centuries. Attractions that make this Maghreb pearl an ideal holiday destination for Westerners plagued by wanderlust range from colourful markets, stunning natural sites, and enchanting beaches to yummy delicacies and multitude of leisure activities suited for tourists of all vacationing styles.

A realm fringed by dunes, mountains, and seas

Fringed by the Atlantic Ocean in the west, overshadowed by the Rif mountains up north, and embraced by the Sahara desert to the east, Morocco is characterized by different climate zones. Mediterranean temperatures in the country’s northern regions are ideal for spring, summer, and autumn holidays. Further inland, however, climate is harsh, with cold winters and very hot summers, so be careful when picking your destination and planning the trip to avoid extreme seasons. The Atlantic coast generally records the highest rainfall, while southern regions are drier and characterized by longer daily sunshine intervals. April-May and October-November are rainy seasons here, so embark on your Morocco exploration during a less humid month just to stay on the safe (and dry) side.

Pristine beaches and adrenaline sports

In Morocco, you can find some of Africa’s cleanest beaches such as Tcharrana, Agadir, Laghzira, Quemado, and Imsouane. The Atlantic coastline features sandy stretches perfect for lounging and water sports such as diving, snorkeling, and surfing. For rockier beachscapes, head over to the country’s Mediterranean coast: northern Morocco is ideal for adrenaline junkies looking to merge mountain trekking sessions and beachside fun, capture memorable sunrise pictures from the ocean shore and get your blood pumping fast during cave and forest explorations.

Imperial cities steeped in culture and history

Marrakesh, Casablanca, Rabat, Fes, Tangier, and Meknes are the largest cities in Morocco with rich historical backgrounds, fascinating culture and lively arts scenes. Due to its turbulent history marked by conquests, foreign invasions, and colonial struggles for power, Morocco’s culture is a now a blend of influences from Asia, the Middle East, Europe and the rest of Africa. The multicultural identity of Morocco is reflected in the local architecture: stylistic eclecticism shines at its finest here, with imposing shrines, impressive synagogues scattered among lavish riads, colourful street markets, and Islamic-inspired houses along Mediterranean streets.

 Palate-tingling flavours and zesty spices

Moroccan Cuisine boasts intriguing combinations of flavor and spices such as saffron, cumin, and mint. The most famous Moroccan dishes include couscous (hand-rolled wheat pasta usually served with meat and vegetables), kebabs, fried seafood, makouda (deep-fried potato balls dipped in spicy harissa sauce), zaalouk (smoked aubergine dip-seasoned with paprika, garlic, cumin, and chilli powder), and harira (refreshing soup with tomatoes, lentils, chickpeas, lamb, lemon juice, and chopped coriander).

A camel-borne desert adventure

Desert tours on camelback are another unique experience for Western tourists eager to savour the authentic spirit of Morocco. Camel trekking is very popular here: an excellent way to explore the magnificent Sahara landscapes, inspect awe-inspiring rock formations up close, sleep under the starry desert sky, and conquer the sandy expanses like a true nomad or Bedouin, camel-borne tours range in length from one-day outings to two-week expeditions. Though not exactly the embodiment of transport comfort, camel trekking tours (méharrées) should definitely be on every tourist’s To Do list during a visit to this wild land. Before embarking on any camel trek, please ensure you are using a responsible operator who puts the camels welfare first. Avoid any ride if it gives you cause for concern about the animal’s treatment. As a minimum, check that the camels have access to shade, water and rest and are not overloaded. An average adult camel should carry a maximum load of 150kg – equivalent to two people each weighing 12 stone. If in doubt, insist that each camel carries only one person (source: SPANA).

Shoppaholic’s heaven in the heart of impressive cities

Morocco has a long tradition of trade relations with Europe and Asia, and the country’s love of bargaining is noticeable at every corner. Marrakesh, Tangier, Fez, and Casablanca are popular stops on a shoppaholic’s Morocco quest. At the busy souks, you can find just about anything you need, from handmade artifacts, fine fabrics, hand-woven baskets, and local spices to tribal jewelry, leather goods, precious metals, and traditional carpets. Vendors like to haggle and make small talk with foreigners, so do not skip a visit to the market if you truly want to feel the Moroccan vibe coursing through your veins.

A melting pot of different identities, Morocco is an excellent place to taste the unique spirit of North Africa and experience the region’s exotic mix of cuisine, culture, religion, and art. A jewel of Maghreb encompassing dunes, beaches, mountain summits, and impressive imperial cities, Morocco is the spiciest blend of the East and the West, and its everlasting charm will never cease to attract tourist crowds in search of adventures and romance betwixt the desert and ocean waves.